Privacy Policy

Our Personal Data Protection Policy governs the use and storage of your data. You can view our Personal Data Protection Policy on this page.

WHAT WE NEED

Babyboo Fashion Pty Ltd and its subsidiaries is a Controller of the personal data you (data subject) provide us. We collect the following types of personal data from you:

Personal details such as name, address, email, and phone number.
Your IP address.
Operating system, web browser type and version.
Pages you visit and features you use on our site.

We also use cookies or similar technologies to analyse trends, administer the website, track users’ movements around the website and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level but, if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

We partner with third parties to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based on your browsing activities and interests.

WHY WE NEED IT

We need your personal data in order to provide you with the following services:

For fulfilling your orders in order to know where to deliver them, and how to communicate with you about that delivery.
To process your payment.
For communicating with you on updates and special offers via email (if you have opted in.)
For responding to any requests to our customer happiness team.
For business operations and reporting.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

WHAT WE DO WITH IT

Your personal data is processed in Babyboo Fashion Pty Ltd and its subsidiaries office located in Australia. Hosting and storage of your data also takes place in Australia.

Some of your data is processed on our behalf by our vendors in other countries. These include companies such as Shopify, Google, Facebook, and Klaviyo.

No third party providers have access to your data, unless specifically required by law.

HOW LONG WE KEEP IT

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. After this period, your data is irreversibly deleted.

Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states. You are deemed to accept and agree to this by using our site and submitting information to us.

Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our site.

Steps we take to secure and protect your data include:

Ensuring that your connection to our website is secure; and
Ensuring that internal access to all personal information we hold is secured by appropriate measures.

WHAT ARE YOUR RIGHTS?

Should you believe that any personal data we hold on you is incorrect or incomplete, you have the ability to request to see this information, rectify it or have it deleted. Please contact us by emailing Contactus@babyboofashion.com.

In the event that you wish to complain about how we have handled your personal data, or if you believe we breached the Australian Privacy Principles under the Privacy Act 1988 (Cth) or a registered Australian Privacy Principles Code, please contact our Data Protection Officer at Contactus@babyboofashion.com or in writing to: Babyboo Fashion, Data Protection Officer, Unit 4, 1 Celebration Drive, Bella Vista, Sydney 21523, Australia.

Our Data Protection Officer will then look into your complaint and work with you to resolve the matter. If you are still not satisfied, you can contact the Australian Information Commissioner, or if you are in the European Economic Area, the supervisory authority in your country.

REVISIONS TO THIS STATEMENT

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on this website. We encourage you to review this page periodically for the latest information about our privacy practices.

MOBILE TERMS OF SERVICE

Babyboo Fashion Pty Ltd and its subsidiaries mobile message service (the "Service") is operated by BABYBOO Fashion and its subsidiaries (“BABYBOO Fashion and its subsidiaries”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to BABYBOO Fashion and its subsidiaries SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of BABYBOO Fashion and its subsidiaries through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with BABYBOO Fashion and its subsidiaries. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other BABYBOO Fashion or subsidiary mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, email Contactus@babyboofashion.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.